House of g

sales and marketing in one room.

Get on the shelf
Grow your brand

“house of g brings together experienced marketing and sales consultants for CPG brands in the health & wellness space. We carry senior expertise in ranging your product and marketing your brand. Together, under one roof, without the full-time overhead.

Oh, and we’re nice people!”

This is what we do

Marketing

Strategic Brand & Marketing

CMO-level thinking without the CMO overhead. We lead your positioning, budgets, teams and execution, and keep it all pointed at growth. Proven at scale, for a fraction of the cost.

Brand Building and Awareness

Nobody buys from a brand they've never heard of. We build awareness across social, PR, influencer, content and paid, all driven by one strategy that makes every dollar work harder.

Sales

Sales Strategy & Ranging

Getting in front of the right buyer is one of the hardest parts of growing a brand. We bring senior sales expertise on a flexible basis. We open the right doors and turn conversations into listings, without the full-time price tag.

New Market Entry & Distribution

New market or new channel, we've done it before. We find the right accounts, build the pitch, negotiate ranging and manage it all the way to shelf.

Or a bit of both…

Sales & Marketing Alignment

Most brands run sales and marketing like two separate businesses. We run them as one, so your brand story and sales pitch pull in the same direction. We create demand and capture it at the same time.

The ‘house of g’ way

Every approach is built around your product and your goals. We're connectors and forward-thinkers, and we're committed to results. We'll be honest when something isn't working and energetic when it is. This is personal for us.

Okay, here’s some wins.

Morning Made

From 0 retailers to 5,000+ doors in 12 months across AU, NZ and US
$2m to $20m revenue in 2 years
Part-time staff to a marketing team of 6 in 18 months
Determined brand identity & positioning to scale globally
Established distributors across grocery, pharmacy & speciality coffee

Peg Paste

Grew revenue by +700% in 9 months
Re-defined brand identity to establish disruptor in oral care category
Determined resource structure for marketing ops

Ārepa

Increased brand awareness by 8% in 10 months.
Grew online sales 25% YoY

OnBlends (formerly Bio Blends)

Launched NPD & grew business by +210% across ANZ
Lead international PR campaigns & brand activity

Innerbloom

Brought on two new distributors to cover Australian independents. Innerbloom is now stocked in retailers in all states.
Sales have grown 80%+ month on month since.

Dayly

Secured core ranging in two major pharmacy groups, National Pharmacies and Chempro.
Launched in 700 Coles stores, DAYLY’s first major grocery listing.

This is how we do it

Get the strategic experience without the full time cost.

No pitch deck. Just an honest conversation about where you are, where you want to be, and whether we're the right fit
We look at your brand, marketing, and sales position with fresh eyes. What's working, what isn't, and what's the fastest path forward.
Day rate, retainer, or project — whatever makes sense for your stage and budget. Flexible by design.
Hands-on from day one. Strategy, execution, buyer meetings, campaigns — whatever needs doing, we do it.
We are an extension of your business, not an outsider.
Regular check-ins, clear reporting, and a willingness to change course if something isn't working. No set-and-forget.

This is who we are…

Jake has spent 15+ years opening doors and growing revenue for brands in health & wellness, FMCG, and consumer goods. He knows what buyers want to see before they'll agree to a meeting, what it takes to get a product ranged at scale, and how to build the kind of relationships that compounds over time. His particular edge is new market entry — he has launched brands from a standing start into national retail, turning zero distribution into meaningful shelf presence within a year.

Jake is numbers-driven and network-rich, with deep connections across buyers, category managers, and distributors across ANZ and beyond. If you have a great product and can't get it in front of the right people, Jake is the person you want in your corner.

Maddy is a Brand & Marketing Strategist operating at CMO/Brand Director level, with nearly 20 years across fashion, corporates & CPG — from global brands (boohoo, ASOS, Vodafone, Heathrow) to founder-led start-ups (Morning Made, Peg Paste).

Maddy has a rare ability to balance brand and performance equally, backed by P&L depth and a track record of building the structure and operational foundations that enable growth. She’s known for emotionally connecting with consumers through brand storytelling in the right places, to the right people - lead by strategic clarity on who you are, and how you show up, building brands across ANZ, the US and UK.